International Corporate Branding: A Communication and Corporate Image Case Study of L'Oreal in United Kingdom

Hdl Handle:
http://hdl.handle.net/10142/94981
Title:
International Corporate Branding: A Communication and Corporate Image Case Study of L'Oreal in United Kingdom
Authors:
Melewar, T.C.; Mackay, C.; Small, J.; Argyrious, E.; Lim, Lynn L.K.
Publisher:
World Research Organisation
Journal:
World Journal of Business Management
Issue Date:
Jan-2008
URI:
http://hdl.handle.net/10142/94981
Type:
Article
Language:
en
ISSN:
1819-8589
Appears in Collections:
Roehampton Business School Collection

Full metadata record

DC FieldValue Language
dc.contributor.authorMelewar, T.C.en
dc.contributor.authorMackay, C.en
dc.contributor.authorSmall, J.en
dc.contributor.authorArgyrious, E.en
dc.contributor.authorLim, Lynn L.K.en
dc.date.accessioned2010-03-25T09:04:45Z-
dc.date.available2010-03-25T09:04:45Z-
dc.date.issued2008-01-
dc.identifier.issn1819-8589-
dc.identifier.urihttp://hdl.handle.net/10142/94981-
dc.description.provenanceSubmitted by Lynn Lim (l.lim@roehampton.ac.uk) on 2010-03-22T12:41:31Z No. of bitstreams: 0en
dc.description.provenanceApproved for entry into archive by Min Allen(min.allen@roehampton.ac.uk) on 2010-03-25T09:04:44Z (GMT) No. of bitstreams: 0en
dc.description.provenanceMade available in DSpace on 2010-03-25T09:04:45Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-01en
dc.language.isoenen
dc.publisherWorld Research Organisationen
dc.titleInternational Corporate Branding: A Communication and Corporate Image Case Study of L'Oreal in United Kingdomen
dc.typeArticleen
dc.identifier.journalWorld Journal of Business Managementen
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