| Title: | The stimulus factors and consumers' relevance treatment of Multimedia Messaging Services |
| Authors: | Lim, Lynn L. K.
Traazil, L.
Ramasheshan, R. |
| Publisher: | Inderscience Publishers |
| Journal : | International Journal of Technology Marketing |
| Issue date: | 2006 |
| URI: | http://hdl.handle.net/10142/91138 |
| DOI: | 10.1504/IJTMKT.2006.009941 |
| Additional Links: | http://www.inderscience.com/search/index.php?action=record&rec_id=9941&prevQuery=&ps=10&m=or |
| Type: | Article |
| Language: | en |
| Appears in collections: | Research papers from the School of Business and Social Sciences
|
| Files in this item: | There are no files associated with this item. |
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